The South East Asia Sports Drinks Market size was valued at around USD 1.54 billion in 2024 and is projected to reach USD 2.38 billion by 2030. The market is also estimated to grow at a CAGR of around 4.77% during the forecast period, i.e., 2025-30.
South East Asia Sports Drinks Market Driver:
Growing Popularity of Fitness & Sports Activities – The increasing popularity of fitness and sports in Southeast Asia is a major factor propelling the sports drinks market. With the rise in health awareness, more individuals in nations like; Thailand, Malaysia, and the Philippines are participating in fitness activities like gym sessions, jogging, and cycling. Around 25 marathons were organized by companies and sports organizations throughout the year alone in Vietnam by the end of 2024. Dien Bien Phu Marathon 2024, VPBank VnExpress Marathon Ho Chi Minh City Midnight, and Ha Giang Discovery Marathon 2024 are a few marathon events in which large quantities of beverages, such as sports drinks and bottled water, were sold to cater to the attendees.
Moreover, fitness trainers and social media influencers are advocating for active lifestyles, which boosts youth involvement in sports. This trend results in healthier eating patterns, in which sports drinks are considered vital for staying hydrated, restoring electrolytes, and enhancing energy levels during exercise. In addition, the growth of health clubs, fitness centers, and organized sports activities is predicted to rise by a CAGR of approximately 12% in the year 2024-30. It will generate a consistent need for these functional drinks, due to higher consumption among both recreational athletes and casual fitness fans.
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Key Market Reports Highlights
· Market Dimensions & Projections
· Pricing Evaluation
· Recent Strategic Moves by Companies
· Primary Stakeholders
· Import/Export Trend Analysis
· Competitive Landscape Assessment
· Emerging Opportunities
· Market Trends and Indicators
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South East Asia Sports Drinks Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2024
-Historical Period: 2020 to 2023
-Forecast Period: 2025 to 2030
- By Product
- Hypotonic – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Isotonic – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Hypertonic- Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Form
- Liquid – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Powder – Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Distribution Channel
- Offline – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Hypermarkets/Supermarkets – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Specialty Stores – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Convenience Stores – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Others – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Online – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Offline – Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Packaging
- Can – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Bottle – Market Size & Forecast 2020-2030, USD Million & Million Liters
- Packages – Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Region
- Indonesia
- Malaysia
- Singapore
- Vietnam
- Thailand
- Philippines
- Rest of South East Asia
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Suntory PepsiCo, Otsuka Thang Nutrition Co. Ltd., Osotspa Yanhee Beverage Co., Tan Hiep Phat Group, The Coca-Cola Company, Yeo Hiap Seng, TC Pharmaceutical Industry Co. Ltd., Amerta Indah Otsuka, Danone, Fraser & Neave Holdings, PT Tirta Alam Segar, Etika Beverages Sdn Bhd, and others
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