The digital interaction landscape has fragmented across websites, mobile apps, wearables, chat bots, and augmented reality. Multiexperience Development Platforms (MXDPs) are emerging as the critical response to this complexity, offering a unified environment to design, develop, and deploy consistent experiences across this entire spectrum of digital touchpoints. This shift represents a move from building siloed applications to crafting cohesive user journeys that flow seamlessly between devices and modalities, fundamentally changing how enterprises approach digital product creation.
Adoption of this holistic development approach is accelerating at a remarkable pace. According to Straits Research, the global multiexperience development platforms sector was valued at USD 3.89 billion in 2024 and is expected to grow from USD 4.78 billion in 2025 to reach USD 24.70 billion by 2033, growing at a CAGR of 22.8% during the forecast period (2025-2033). This explosive growth is driven by the urgent need for enterprises to meet evolving customer expectations for seamless, omnichannel interactions and to accelerate their digital transformation initiatives.
Key Players and Strategic Developments: A Global Platform Race
The competitive landscape features established low-code giants, cloud providers, and specialized experience platform vendors, each expanding their capabilities to capture this rapidly expanding opportunity.
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United States: Microsoft has significantly enhanced its Power Platform suite, integrating AI Builder and Copilot to enable developers to create adaptive experiences across web, mobile, and Microsoft Teams with AI-assisted development. Salesforce continues to evolve its Lightning Platform, recently introducing new tools for building immersive experiences that connect customer data across sales, service, and marketing touchpoints.
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Netherlands: Mendix (a Siemens business) remains a leader in the enterprise low-code space. Their recent updates focus on enabling what they term “right-code” development, providing professional developers with advanced capabilities for building complex, multi-touchpoint applications that integrate with legacy systems while maintaining governance and security.
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United States: OutSystems continues to push the boundaries of high-performance low-code development. Their recent platform update introduced new capabilities for building progressive web apps (PWAs) and augmented reality experiences, emphasizing the ability to create cutting-edge digital touchpoints from a single development environment.
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Switzerland: Appway has carved out a strong position in the financial services sector, with its platform enabling banks and insurance companies to create unified customer onboarding and service experiences across digital and physical channels. Their recent partnership with a major European bank highlights the industry-specific application of MXDP principles.
Emerging Trends Shaping the Future of Experience Development
The evolution of multiexperience development is being guided by several powerful, converging trends:
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AI-Assisted Development Acceleration:Â MXDPs are increasingly embedding AI capabilities that automate routine development tasks, suggest optimal user interface patterns for different devices, and even generate code snippets based on natural language descriptions, dramatically accelerating the development process.
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Convergence of Low-Code and Pro-Code Environments:Â The distinction between visual development tools and traditional coding is blurring. Modern MXDPs are creating unified environments where citizen developers and professional coders can collaborate on the same projects, with appropriate governance controls and the ability to extend platforms with custom code when needed.
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Experience-Led Connectivity to Backend Systems:Â Rather than focusing solely on front-end experiences, leading platforms are placing greater emphasis on seamlessly connecting these experiences to backend systems, APIs, and data sources. This ensures that beautiful front-end experiences are actually functional and capable of executing complex business processes across all touchpoints.
Recent Industry News:
A significant recent announcement came from Google Cloud, which launched new integrated services within its Application Integration suite specifically designed to help developers connect multi-experience frontends with backend systems across hybrid and multi-cloud environments. In another major development, ServiceNow acquired a specialized AI conversation platform to enhance its Now Platform’s ability to create intelligent, conversational experiences across multiple channels, further expanding its multiexperience capabilities.
In Summary:
Multiexperience development platforms are rapidly becoming the central nervous system for enterprise digital experience creation, enabling organizations to efficiently meet the demand for seamless, continuous customer journeys across an expanding array of digital touchpoints. With massive growth projections and continuous innovation from leading platform providers, MXDPs are fundamentally reshaping how businesses conceptualize, build, and deliver digital experiences.
